October 22, 2026
"Construction is still expensive, so you have to build something that earns enough income to attract the capital to build it." Bill Hoffman said that to The Times-Picayune about the former Lindy Boggs Medical Center in Mid-City. He and Paul Flower own the site through Mercy Partners.
That sentence explains the whole parkway. Demolition started on August 11, 2026, and the excavators have been working for about ten weeks. What gets built afterward still has to pass the test Hoffman described. A mile down Norman C. Francis Parkway, the former Coca-Cola Bottling plant has been stuck on that same test for four years. If you're shopping on the blocks between these two sites, here's the useful takeaway. The demolition settles one question, which is whether the old hospital stays. The question of what replaces it is still open.
Homes near the parkway aren't trading at a discount while these sites wait. Here are a few of the Mid-City entries in the Orleans Parish property transfers The Times-Picayune published for September 2026:
| Address | Transfer price | Transfer week |
|---|---|---|
| 2911 Conti St. | $496,000 | Sept. 21–25, 2026 |
| 709 N. Salcedo St. | $499,000 | Sept. 21–25, 2026 |
| 715 N. Salcedo St. | $79,000 | Sept. 21–25, 2026 |
| 3918 Banks St. | $500,000 | Sept. 29–Oct. 3, 2026 |
| 4532–34 Orleans Ave. | $740,000 | Sept. 2–6, 2026 |
The two Salcedo Street entries list the same sellers and the same buyers, so that's probably one purchase recorded as two parcels. The weekly lists don't say what kind of property each address is, so read these as examples, not a Mid-City median. Nobody publishes a Mid-City-only median. The closest benchmark is parish-wide. New Orleans CityBusiness reported that Orleans Parish closed 200 sales in September 2026, down 16.7% from a year earlier, at an average price of $478,972, up 10.4%, with homes averaging 84 days on market. The Gulf South Real Estate Information Network's September 2026 update for the 10-parish metro put the median at $280,000, with 5.6 months of supply.
So buyers near the parkway are paying prices in line with the parish average for blocks whose two biggest neighbors have no settled future. The question to ask is whether that price reflects what's there today or what someone hopes will be there.
The hospital didn't sit empty because nobody wanted it. It sat empty because one plan after another failed to cover its costs.
Flower and Hoffman's first plan was a senior-care campus with 62 independent-living units, 60 assisted-living units, 24 memory-care units and 116 skilled-nursing beds. The Times-Picayune put the cost above $110 million and reported that HUD-backed financing was the main obstacle. By March 2024, FOX 8 reported that the project was stalled waiting on a HUD loan, and that Hoffman said his group would have to consider a mixed-use residential and commercial development if the loan didn't come through. In the same report, Thomas Ecker, president of the Mid-City Neighborhood Organization, described "one attempt after another to try to get funding through other sources," with inflation, high interest rates and high insurance rates all catching up to the project.
The plans fell through for different reasons, from a partner pulling out to a federal loan that never closed. By 2024, the remaining obstacle was money. That history sets up what happened in 2026.
The project now underway costs $16 million. Of that, $11.5 million comes from voter-approved city bonds and $4.5 million comes from Woodward Interests, according to the City of New Orleans. It removes a hospital complex of about 350,000 square feet and turns the old basement into an underground stormwater retention basin. The city will own and maintain the pipes that carry water in and out. Woodward will maintain the basin itself.
That arrangement solved the problem private money alone couldn't. Tearing down a building that size is a big cost that produces no income for the owner. The city covered most of it in exchange for using the basement. FOX 8 reported that city officials expect the site to be level by French Quarter Fest 2027, with demolition taking at least seven months. The same report said air quality and vibration are being monitored, and drivers near Norman C. Francis Parkway should expect to feel ground vibrations every few minutes while crews are working.
The public share is still being debated. The City Council's July 9, 2026 agenda included a request to waive the required 30% private funding match for the Mercy project. The Council's record marks that request as received, which isn't the same as approved. Back in July, FOX 8 talked to neighbors who disagreed. One questioned why taxpayers should pay to demolish a private developer's property. Another said she was glad to see the graffiti-covered building go.
The bonds pay for the part that comes down and the part that stays underground. They don't pay for anything built on top.
The developers have described apartments and offices with restaurant and retail space, plus a ground-floor plaza overlooking Bayou St. John. Hoffman told The Times-Picayune that most of the apartments would be market rate, some could be set aside as affordable or workforce housing, and a senior-housing complex is still a possibility. The paper expected the cost to be at least $100 million, with groundbreaking in 2027 or later. Parking hasn't been worked out. "We looked at building a parking garage but those are very expensive and you can't monetize them," Hoffman said.
On demolition day, FOX 8 reported that the aboveground plan wasn't final and its funding wasn't fully secured. WWNO reported that officials confirmed a second phase but couldn't give specific plans or a timeline.
At the other end of the parkway is the former Louisiana Coca-Cola Bottling Co. plant. It opened in 1947 on what was then S. Jefferson Davis Parkway and covers two blocks bounded by Norman C. Francis Parkway, Euphrosine, S. Lopez and Calliope streets. The Times-Picayune reported this month that Northshore developer Timothy Baudier bought it four years ago, planning a 220-unit apartment complex. Those plans have stalled.
Baudier's explanation lines up with what Hoffman said. "We have certainly experienced some bumps in the road over the years, including COVID, material shortages, Hurricane Ida, and the challenging lending environment," he told the paper. He also said he "remains committed" to the project and expects to share more in early 2027. The same article describes the parkway as a former industrial corridor between Gert Town and Mid-City that has "come back to life in fits and starts over the past two decades."
| Former Mercy / Lindy Boggs | Former Coca-Cola plant | |
|---|---|---|
| Owner | Mercy Partners | Timothy Baudier |
| Status in October 2026 | Demolition underway | Stalled |
| Who paid to clear the site | City bonds, $11.5M, plus Woodward, $4.5M | No public deal reported |
| What's planned on top | Mixed-use concept, not finalized or fully funded | 220 apartments |
| Next public milestone | Site level by French Quarter Fest 2027 | Update expected early 2027 |
The difference between them is the city's money. Higher costs, higher interest rates and tougher lending hit both projects the same way.
If you're buying near Conti, Banks, Salcedo or Orleans Avenue, price the home on the blocks as they stand today. The Mercy demolition is real and funded, and a cleared lot will look different from the shell that stood there for 21 years. Anything built on top is a separate project that still has to raise private money. The Coca-Cola plant shows that a project can be approved and still not get built.
The $496,000 sale on Conti Street was a bet on the street, the house and the Lafitte Greenway and Bayou St. John nearby. A future plaza on the bayou could add value someday. As of this month, though, nobody has a funded plan or a date for it.
You can follow both sites in public records. City Council actions, including whether the 30% match waiver is approved, show up in the Council's legislative records. Councilmember Lesli Harris told FOX 8 in 2024 that any plans for the Mercy site would need City Planning Commission review, which could include traffic and density studies.
When will the Lindy Boggs site be cleared? City officials told FOX 8 they expect it to be level by French Quarter Fest 2027.
Is there a confirmed plan for what gets built there? No. As of August 2026, the mixed-use concept wasn't final and its funding wasn't fully secured.
Is anything happening at the Coca-Cola plant? Its developer told The Times-Picayune he expects to share more in early 2027.
Is there a Mid-City median sale price? No one publishes a Mid-City-only median. The closest numbers are parish-wide and metro-wide figures for September 2026, along with individual transfers in the weekly Orleans Parish lists.
If you're looking at a home within a few blocks of the parkway, Burk Brokerage Real Estate can help you weigh what that block offers today against what's still only on paper, using our experience building and developing homes. If you already own near Norman C. Francis Parkway and want to know how the demolition affects your home's value, start with a free home valuation.
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